Digital Signage Expo 2017 Seminar to Present

2017数字标牌博览会

Five-Part Restaurant Seminar Program

餐厅行业应用研讨会计划

Atlanta–Digital Signage Expo(DSE),the world’s largest international trade show and educational conference dedicated to digital displays,interactive technology and digital communications networks,will feature an entire educational program designed specifically for the Restaurant sector,in its all-new five-part Digital Signage Restaurant Seminar Program at DSE 2017 March 29-30,2017.

亚特兰大-数字标牌博览会（DSE）是全球最大的国际贸易展览会和教育会议，致力于数字显示，互动技术和数字通信网络，将为餐厅行业设计一个专门的全面教育计划，数字标牌餐厅行业应用研讨会计划在2017年3月29-30日2017数字标牌博览会举行。

Wednesday,March 29

3月29日星期三

8 a.m.Learn How to Get Started with Data-Driven Digital Signage from TGI Fridays

This session will discuss the concept of data-driven signage;what capabilities to look for in a content management system to enable data-driven digital signage;and basic-to-advanced techniques to deliver the right content in the correct context.

上午八点：从TGI Fridays学习使用数据驱动的数字标牌

本课程将讨论数据驱动数字标牌的概念；从基础到高级技术，在内容管理系统中通过构建哪些功能来实现数据驱动的数字标牌，以在正确的上下文中提供正确的内容。

9 a.m.Transforming the Customer Experience in the Drive Thru Lane at Dunkin’Donuts

This session will discuss why it is important for business owners to work with integrators who can help deliver reliable,serviceable,cost-effective outdoor signage solutions;exactly how to utilize outdoor digital displays to enhance business;and why it is important to embrace the latest technology and make the leap from static messaging to digital display.

上午九点：通过Dunkin'Donuts学习改善客户体验

本次会议将讨论为什么业务所有者必须与能够提供可靠、可维护、具有成本效益的户外标识解决方案的集成商合作；如何利用户外数字标牌来增强业务；最新技术以及从静态消息传播转化到数字显示技术的重要性。

2 p.m.2016:A McDonald’s Digital Menu Retrospective

This session will cover what went right,what went wrong,and what could have been done better.Attendees will learn what it takes to deploy digital menu boards at the scale of McDonald’s,the challenges of managing content for the largest QSR digital signage platform in the world,and what might have been done differently.

下午两点：麦当劳数字菜单项目回顾

这个会议将分析麦当劳数字菜单什么地方是成功的的，什么地方还有所不足，以及如何可以做得更好。与会者将学习挑战如何在像麦当劳这样的全球最大规模连锁店建立大规模的餐饮行业数字标牌内容平台，以及还可以采取什么样不同的部署措施。

Thursday,March 30

3月30日星期四

9 a.m.Automating Digital Menu Content for Operational Efficiency

This session will identify variation categories on menu boards to understand how data could be organized and how to target content;how to enhance the ability to customize content while minimizing operational time required to execute;and best practices for creating content that is automation-friendly.

上午九点：自动化数字菜单内容的操作效率

本课程将确定菜单板上的变体类别，以了解如何组织数据以及如何定位内容；如何增强自定义内容的能力，同时最小化执行所需的操作时间，和创建自动化友好的内容的最佳实践。

11 a.m.Learn from Our Mistakes So You Don’t Make Them Too

In this session,panelists will share some of their lessons learned along the way,including both successes and failures,in order to help attendees learn from their experiences.

上午11点：从我们的错误中学习以避免犯类似的错误

在本次会议中，小组成员将分享他们在整个过程中所获得的一些经验教训，包括成功和失败，以帮助与会者学习他们的经验。

Registration for any of DSE’s Fundamentals seminars,or any of the DSE 2017 educational conference seminars,which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group(DSEG)certification renewal credits,is available online atwww.dse2017.com.

任何有关DSE’s(数字标牌博览会)基础研讨会及2017DSE(数字标牌博览会)教育研讨的注册信息由BroadSign International赞助支持并有资格获得数字标牌博览会专家组（DSEG）认证更新学分，可在此网站查询：www.dse2017.com。

Mark your calendar now:DSE®2017 is scheduled for March 28-31,2017,with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas.To reserve exhibit space contact Andrea Varrone at(770)817-5905.For more information,visitwww.dse2017.com.

该在你的日历里标注啦：2017 DSE®（数字标牌博览会）将在2017年3月28—31日举行，观展时间：3月29—30日，地点：拉斯维加斯州的拉斯维加斯会议中心。预留展厅请联系Andrea Varrone：（770）817-5905。更多信息，请访问www.dse2017.com。

You can follow DSE on Twitter(@DSExpo)or Facebook(facebook.com/DSExpo).For all DSE 2017 updates,use#dse2017.For year-round news and information on digital signage,visit DSE’s Digital Signage Connection web portal atwww.digitalsignageconnection.com.

您可以关注DSE微博（@DSExpo）或脸谱网（facebook.com/DSExpo）查看有关2017数字标牌博览会的更新内容，或搜索#dse2017。查看全年的新闻和信息，请访问数字标牌门户网站：www.digitalsignageconnection.com。

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About DSE

关于DSE

DSE,produced by Exponation LLC,is co-located with the Digital Content Show,and will be held at the Las Vegas Convention Center March 28-31,2017 with access to the Exhibit Hall March 29-30.DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations.Launched in 2004,DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry.Professional end-user attendance represents decision-makers from key industry categories such as retail,restaurant,healthcare,education,hospitality and transportation,as well as other key stakeholders,including advertising executives,brand marketers and systems integrators.

由Exponation有限责任公司开发的数字标牌博览会与数字内容展览共同协作，将于2017年3月28—31日在拉斯维加斯会议中心举行，3月29日-30日可进入展览大厅观展。数字标牌博览会是世界上最大的和举办时间最长的研讨会和贸易展，致力于为客户，员工，组织展示创新的数字通信和提供互动技术解决方案。数字标牌博览会在2004推出，是数字标牌市场的第一个项目，已经成为在这个快速发展的行业增长的重要因素。到场的专业终端用户代表均来自主要行业类别的决策者，如零售，餐饮，医疗保健，教育，酒店和交通行业，以及其他主要利益相关者，包括广告执行，品牌营销和系统集成商。

More than 200 exhibitors feature technology and services including hardware,software,network,delivery and content from around the globe.DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world,with more than 125 educators and the largest variety of educational opportunities,including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks.The 2017 program will be comprised of 12 pre-and post-show educational events,40 general conference seminars,including a specialized keynote presentation for each educational track,as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超过200家参展商提供技术和服务，包括硬件，软件，网络，交付和产品内容来自全球各地。数字标牌博览会还在世界各地提供了大量多元化的数字标牌和户外数码教育计划，超过125的教育工作者和最多样化的教育机会，包括各地现场巡回教育，结构化的8个课程可保证通过专业资格认证。2017年的计划包括12场教育活动，40场研讨会，每门课程均包含主题演讲，以及针对相关产业的42场圆桌讨论会和28场免费展示在剧院上演。

For more information,contact Communications Representative

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com

欲了解更多信息，请联络通讯代表

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com