Digital Signage Expo 2017 to Present

2017数字标牌博览会

Five-Part Retail Sector Seminar Program

零售业应用研讨会计划

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for the Retail sector, in its all-new five-part Digital Signage Retail Seminar Program at DSE 2017 March 29-30, 2017.

亚特兰大 - 数字标牌博览会（DSE）是全球最大的国际贸易展览会和教育会议，致力于数字显示、互动技术和数字通信网络，将为以零售业为特色的数字标牌体系准备了系列教育计划，数字标牌零售业应用研讨会计划于2017年3月29日至30日举行。

Wednesday, March 29

3月29日星期三

8 a.m.  How Coca-Cola Uses Digital Signage at a Global Scale

This session will discuss best practices from Coca-Cola’s experience innovating on an iterative process, through years of digital signage strategy development; proposed industry standards that can be applied as an industry-wide framework to unlock digital marketing capability; and insight into the signage ecosystem and how to implement a similar solution.

上午8点：可口可乐如何在全球范围内使用数字标牌

本次会议将讨论可口可乐通过多年的数字标牌战略开发在迭代过程中创新的最佳实践；提出可以解决数字营销能力的应用行业框架的行业标准；并深入了解数字标牌生态系统以及如何实施类似的解决方案。

9 a.m.  Building a Roadmap for Creating an Engaging Digital Experience in Retail

This session will discuss the variety of options available for shopping centers, including touchscreens, interactive digital signage, large-format and other technologies; consumers’ growing need for experiences and how shopping centers and retailers can plan and implement digital experiences that connect with mobile consumers, increase shopper convenience, build partnerships and boost revenue; and how digital technology has enhanced the in-store experience and is allowing shopping centers and retailers to connect with mobile consumers, increase shopper convenience and promote an online presence.

上午九点： 构建数字标牌零售领域生态圈

本届会议将讨论购物中心可用的各种选择，包括触摸屏，交互式数字标牌，大幅面墙体屏和其他技术；消费者日益增长的体验需求以及购物中心和零售商如何规划和实施与移动消费者建立联系的数字体验，以提高购物者便利性，建立合作伙伴关系以提高收入;以及数字技术如何增强了店内体验，并允许购物中心和零售商与移动消费者联系，增加购物者的便利性并促进在线展示。

4 p.m.  How Sam’s Club Brought the Kansas City BBQ Tour to Life

This session will discuss how to create message integration between digital and online tactics; how to bring in-store retail-tainment events to life using digital methods; and how to use technology to target messages to very specific audiences.

下午4点：山姆俱乐部的堪萨斯城烧烤之旅

本课程将讨论如何在数字体验和在线战术之间进行消息集成；如何使用数字方法将零售店内的零售事件带入生活；以及如何使用技术将消息定位到特定的受众。

Thursday, March 30

3月30日星期四

9 a.m.  Getting to the Heart of How Consumers Shop is Now a Reality

This session will discuss how to accurately predict consumer preferences; how to drive immersive user experiences and measure their effectiveness; and best practices for implementing visualization and neuroscience tools to validate a brand experience.

上午9点：消费者购物的现实化消费心理

本课程将讨论如何准确预测消费者偏好；如何推动沉浸式用户体验并衡量其有效性；以及实施可视化和神经科学工具以验证品牌体验的最佳实践。

2 p.m.  Shopping on the Holodeck

This session will explore the development of digitally integrated shopping environments and the needs of an emerging customer; investigate how to view digital environments like virtual reality as a way to actually reverse the flow of customers from traditional stores to digital platforms; and what happens when screens are not the delivery method for digital content.

下午2点：在Holodeck购物

本次会议将探讨数字化综合购物环境的发展和新兴客户的需求；研究如何将虚拟现实等数字环境视为实际扭转客户从传统商店流向数字平台的方式；以及当屏幕不是数字内容的传送方法时会发生什么。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有关DSE’s(数字标牌博览会)基础研讨会及2017DSE(数字标牌博览会)教育研讨的注册信息由BroadSign International赞助支持并有资格获得数字标牌博览会专家组（DSEG）认证更新学分，可在此网站查询：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

该在你的日历里标注啦：2017 DSE®（数字标牌博览会）将在2017年3月28—31日举行，观展时间：3月29—30日，地点：拉斯维加斯州的拉斯维加斯会议中心。预留展厅请联系Andrea Varrone：（770）817-5905。更多信息，请访问www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以关注DSE微博（@ DSExpo）或脸谱网（facebook.com / DSExpo）查看有关 2017数字标牌博览会的更新内容，或搜索# dse2017。查看全年的新闻和信息，请访问数字标牌门户网站：www.digitalsignageconnection.com。

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About DSE

关于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限责任公司开发的数字标牌博览会与数字内容展览共同协作，将于2017年3月28—31日在拉斯维加斯会议中心举行，3月29日-30日可进入展览大厅观展。数字标牌博览会是世界上最大的和举办时间最长的研讨会和贸易展，致力于为客户，员工，组织展示创新的数字通信和提供互动技术解决方案。数字标牌博览会在2004推出，是数字标牌市场的第一个项目，已经成为在这个快速发展的行业增长的重要因素。到场的专业终端用户代表均来自主要行业类别的决策者，如零售，餐饮，医疗保健，教育，酒店和交通行业，以及其他主要利益相关者，包括广告执行，品牌营销和系统集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超过200家参展商提供技术和服务，包括硬件，软件，网络，交付和产品内容来自全球各地。数字标牌博览会还在世界各地提供了大量多元化的数字标牌和户外数码教育计划，超过125的教育工作者和最多样化的教育机会，包括各地现场巡回教育，结构化的8个课程可保证通过专业资格认证。2017年的计划包括12场教育活动，40场研讨会，每门课程均包含主题演讲，以及针对相关产业的42场圆桌讨论会和28场免费展示在剧院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，请联络通讯代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com