【DSE 2017 前瞻】企业交流研讨会

编辑：雁枫　[ 2017-2-23 15:06:15 ]　文章来源：数字标牌网

数字告示

Digital Signage Expo 2017 Seminar to Present

数字标牌博览2017年研讨会

Five-Part Corporate Communications Seminar Program

企业交流研讨会

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Corporate Communicators, in its all-new five-part Digital Signage Corporate Communications Seminar Program at DSE 2017 March 29-30, 2017.

亚特兰大 - 数字标牌博览会（DSE）是世界上最大的国际贸易展览会和教育会议，致力于数字显示，互动技术和数字通信网络，将展示专为企业通讯员设计的整个教育计划，全新的五部分DSE 2017数字标牌企业通信研讨会计划2017年3月29-30日。

Wednesday, March 29

3月29日星期三

8 a.m. Keynote: Learning from Corporate Communications Wins (and Losses)

This seminar will discuss strategies for implementing a solution or searching for support to implement a solution; how to identify the common areas requiring help; how to assess the internal skillset and how to find the right external support; and how to keep a digital signage system relevant and operational over the long-term.

上午8点主题演讲：从企业沟通中学习得失经验

本研讨会将讨论实施解决方案或寻求支持以实施解决方案；如何辨别某个领域是否需要帮助；如何考核内部技能以及找到正确的外部支持;以及如何使数字标牌系统在长期内保持相互关联和可操作性。

9 a.m. The Corporate Communication Content Challenge: How to Get it Right While Not Breaking the Bank

This session will discuss what makes corporate communications so different, the possible pitfalls and how to overcome them; identify free and nearly free professional tools that can become part of your daily toolbox; and how to leverage the power of your team to distribute the authorship role to empower others within the enterprise to make content.

上午9点企业沟通内容挑战：如何“物尽其用”以获得成功

这个会议将讨论是什么使企业沟通如此不同，可能会出现的的陷阱和如何克服它们；识别自由且几乎免费的专业工具，可以成为您的日常工具箱的一部分;以及如何利用您团队的力量分配角色，以授权企业内的其他人制作内容。

2 p.m. The Workplace of the Future: Why My Talent Leader Has Become Our Biggest Digital Communications Advocate

This session will explain how digital technologies can be deployed for employee communications and engagement initiatives with dramatic results; why some of the world’s leading CEO’s are now putting “employee success” above “customer success”; and how to calculate a return on investment for an engagement program that a CEO will buy.

2 p.m.未来的工作场所：我的老板成为了我们最大的数字通信倡导者

本次会议将解释如何将数字技术部署用于员工沟通和参与计划，并取得显著成效；为什么一些全球领先的CEO现在将“员工成功”置于“客户成功”之上;以及如何计算CEO将要购买的参与计划的投资回报率。

Thursday, March 30

3月30日星期四

9 a.m. Learn How Strategy Eats Content for Breakfast

In this session, attendees will learn how to identify objectives, conduct a communications assessment, assemble a content team, commit to an editorial calendar, launch and promote a program, and use the “get it-got it-good” formula for engaging employees.

9 a.m.学习如何更好地消化并完成目标

在本次会议中，与会者将学习如何确定目标，进行沟通评估，组成内容团队，定下编辑日历，启动和推广计划，以及使用“get it-got it-good”公式来吸引员工。

11 a.m. A Manulife Case Study: How Digital Corporate Communications Works for Us

This session will explore how digital signage can change the way companies communicate with employees; how to create a strategy for people, process and technology, from planning to rollout; and best practices for creating content that can help drive traffic to other complementary internal communications channels.

上午11点Manulife案例研究：数字公司通信如何为我们工作

本次会议将探讨数字标牌如何改变公司与员工沟通的方式；从规划到推广，如何为人、流程和技术创造战略；创建内容的最佳做法，可以帮助将流量导向其他互补的内部沟通渠道。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有关DSE’s(数字标牌博览会)基础研讨会及2017DSE(数字标牌博览会)教育研讨的注册信息由BroadSign International赞助支持并有资格获得数字标牌博览会专家组（DSEG）认证更新学分，可在此网站查询：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

该在你的日历里标注啦：2017 DSE®（数字标牌博览会）将在2017年3月28—31日举行，观展时间：3月29—30日，地点：拉斯维加斯州的拉斯维加斯会议中心。预留展厅请联系Andrea Varrone：（770）817-5905。更多信息，请访问www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以关注DSE微博（@ DSExpo）或脸谱网（facebook.com / DSExpo）查看有关 2017数字标牌博览会的更新内容，或搜索# dse2017。查看全年的新闻和信息，请访问数字标牌门户网站：www.digitalsignageconnection.com。

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About DSE

关于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限责任公司开发的数字标牌博览会与数字内容展览共同协作，将于2017年3月28—31日在拉斯维加斯会议中心举行，3月29日-30日可进入展览大厅观展。数字标牌博览会是世界上最大的和举办时间最长的研讨会和贸易展，致力于为客户，员工，组织展示创新的数字通信和提供互动技术解决方案。数字标牌博览会在2004推出，是数字标牌市场的第一个项目，已经成为在这个快速发展的行业增长的重要因素。到场的专业终端用户代表均来自主要行业类别的决策者，如零售，餐饮，医疗保健，教育，酒店和交通行业，以及其他主要利益相关者，包括广告执行，品牌营销和系统集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超过200家参展商提供技术和服务，包括硬件，软件，网络，交付和产品内容来自全球各地。数字标牌博览会还在世界各地提供了大量多元化的数字标牌和户外数码教育计划，超过125的教育工作者和最多样化的教育机会，包括各地现场巡回教育，结构化的8个课程可保证通过专业资格认证。2017年的计划包括12场教育活动，40场研讨会，每门课程均包含主题演讲，以及针对相关产业的42场圆桌讨论会和28场免费展示在剧院上演。