Digital Signage Expo 2017 to Present

2017年数字标牌博览会

Five-Part Professional AV Systems Integrators Seminars

五部分专业视音频系统集成商研讨会

Atlanta-Digital Signage Expo(DSE),the world’s largest international trade show and educational conference dedicated to digital displays,interactive technology and digital communications networks,will feature an entire educational program designed specifically for Professional AV Systems Integrators or anyone considering creating a digital communications network,in its all-new five-part Digital Signage AV Integrators Seminar Program at DSE 2017 March 29-30,2017.

亚特兰大-数字标牌博览会（DSE）是全球最大的国际贸易展览会和教育研讨会，致力于数字显示，互动技术和数字通信网络技术，将针对专业AV系统集成商或任何考虑创建数字通信网络举行系统性的研讨，全新的数字标牌AV集成商研讨会在2017年2017年3月29-30日举行，敬请关注。

Wednesday,March 29

8 a.m. Keynote:The Integration“Tonight Show”

This will be a panel discussion featuring an end-user,an integrator,and a customer experience specialist who will speak to what makes a successful integration project,including the 12 core principles for integration success;the role of the integrator in the supply chain;and how to position integration for increased credibility.

3月29日星期三

上午8点：集成“今夜秀”

这将是一个面向终端用户、集成商和客户体验专家的小组讨论，讨论如何完成一个成功的集成项目，包括集成项目成功的12个核心原则，集成商在供应链中的作用以及如何定位整合以提高项目可信度。

9 a.m. What Leading Brands are Teaching Us About Interactive Digital Signage

This session will discuss how emerging technologies will change the face of brand and customer experiences;how leading brands and innovative companies of all sizes are using interactive technology to increase customer engagement;and how to plan for and secure cutting-edge content that will enhance your customers’relationship and loyalty.

上午9点：向品牌学习——交互式数字标牌

本次会议将讨论新兴技术将如何塑造品牌形象以及提升客户体验；领先品牌和各种规模的创新公司如何使用互动技术增加客户参与度；以及如何规划和确保内容的前沿性，这将提高您和客户的关系以及客户忠诚度。

2 p.m. Let’s Get Phygital!

This session will explain what shoppers are expecting of today’s in-store experience and how to meet and improve those experiences to improve loyalty and return visits;integration strategies for effectively building a comprehensive digital media presence in-store;and why big data and the Internet of Things matter to the digital retail experience.

下午2点：丰收时刻！

本次会议将阐释购物者对当今店内体验的期望，以及如何满足和改善这些体验以提高客户忠诚度和回访率；如何有效地在商店中建立全面的数字媒体整合战略以及大数据和物联网对数字化零售体验的重要性。

Thursday,March 30

9 a.m. Walking the Walk as a True Commercial Integrator

This session will define the role of a commercial AV integrator;explain the responsibilities and value proposition of a commercial integrator;and explain how to become a qualified commercial integrator worthy of being hired.

3月30日星期四

上午9点：一个合格的集成商是怎样炼成的？

本次会议将定义商业AV集成商的角色；阐释集成商的责任和价值主张；并介绍如何成为一个值得合作的合格集成商。

11 a.m.Buying Digital Signage–Sourcing pre-Request for Proposal to Contracting

This session will explain how to foster consensus in an organization to move a digital signage project forward;how to structure the request for proposal to ensure vendor responses that offer high-value options;and define the proposal evaluation criteria to score proposal elements against identified requirements,while inviting additional value.

11 a.m.购买数字标牌-采购预先请求合同

本次会议将解释如何促进组织达成共识，推进数字标牌项目；如何组织提案请求以确保提供高价值选项的供应商响应并定义提案评估标准，以根据确定的要求对提案要素进行评分，同时提高附加价。

Registration for any of DSE’s Professional AV/IT Systems Integrators seminars,or any of the DSE 2017 educational conference seminars,which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group(DSEG)certification renewal credits,is available online atwww.dse2017.com.

任何有关DSE’s(数字标牌博览会)基础研讨会及2017DSE(数字标牌博览会)教育研讨的注册信息由BroadSign International赞助支持并有资格获得数字标牌博览会专家组（DSEG）认证更新学分，可在此网站查询：www.dse2017.com。

Mark your calendar now:DSE®2017 is scheduled for March 28-31,2017,with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas.To reserve exhibit space contact Andrea Varrone at(770)817-5905.For more information,visitwww.dse2017.com.

该在你的日历里标注啦：2017 DSE®（数字标牌博览会）将在2017年3月28—31日举行，观展时间：3月29—30日，地点：拉斯维加斯州的拉斯维加斯会议中心。预留展厅请联系Andrea Varrone：（770）817-5905。更多信息，请访问www.dse2017.com。

You can follow DSE on Twitter(@DSExpo)or Facebook(facebook.com/DSExpo).For all DSE 2017 updates,use#dse2017.For year-round news and information on digital signage,visit DSE’s Digital Signage Connection web portal atwww.digitalsignageconnection.com.

您可以关注DSE微博（@DSExpo）或脸谱网（facebook.com/DSExpo）查看有关2017数字标牌博览会的更新内容，或搜索#dse2017。查看全年的新闻和信息，请访问数字标牌门户网站：www.digitalsignageconnection.com。

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About DSE

关于DSE

DSE,produced by Exponation LLC,is co-located with the Digital Content Show,and will be held at the Las Vegas Convention Center March 28-31,2017 with access to the Exhibit Hall March 29-30.DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations.Launched in 2004,DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry.Professional end-user attendance represents decision-makers from key industry categories such as retail,restaurant,healthcare,education,hospitality and transportation,as well as other key stakeholders,including advertising executives,brand marketers and systems integrators.

由Exponation有限责任公司开发的数字标牌博览会与数字内容展览共同协作，将于2017年3月28—31日在拉斯维加斯会议中心举行，3月29日-30日可进入展览大厅观展。数字标牌博览会是世界上最大的和举办时间最长的研讨会和贸易展，致力于为客户，员工，组织展示创新的数字通信和提供互动技术解决方案。数字标牌博览会在2004推出，是数字标牌市场的第一个项目，已经成为在这个快速发展的行业增长的重要因素。到场的专业终端用户代表均来自主要行业类别的决策者，如零售，餐饮，医疗保健，教育，酒店和交通行业，以及其他主要利益相关者，包括广告执行，品牌营销和系统集成商。

More than 200 exhibitors feature technology and services including hardware,software,network,delivery and content from around the globe.DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world,with more than 125 educators and the largest variety of educational opportunities,including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks.The 2017 program will be comprised of 12 pre-and post-show educational events,40 general conference seminars,including a specialized keynote presentation for each educational track,as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超过200家参展商提供技术和服务，包括硬件，软件，网络，交付和产品内容来自全球各地。数字标牌博览会还在世界各地提供了大量多元化的数字标牌和户外数码教育计划，超过125的教育工作者和最多样化的教育机会，包括各地现场巡回教育，结构化的8个课程可保证通过专业资格认证。2017年的计划包括12场教育活动，40场研讨会，每门课程均包含主题演讲，以及针对相关产业的42场圆桌讨论会和28场免费展示在剧院上演。

For more information,contact Communications Representative

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com

欲了解更多信息，请联络通讯代表

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com