Digital Signage Expo 2017 to Present

2017数字标牌博览会

Five-Part Fundamentals of Digital Signage

数字标牌的五个基础课程

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage Fundamentals Seminar Program at DSE 2017 March 29-30, 2017.

亚特兰大–数字标牌博览会（DSE）是世界上最大的国际贸易展览和教育研讨会，致力于数字显示、交互技术和数字通信网络；以体系的教育计划为重点，采用5个全新的数字标牌基础课程，专为终端用户，AV专业人员，系统集成商或其他考虑创建数字通信网络的人而设计研发；更多精彩尽在DSE 2017年3月29-30日。

Wednesday, March 29

3月29日星期3

8 a.m. Keynote: Introduction to Digital Signage: A Roadmap For Success

This session will illustrate the scale and scope of the digital signage industry; explain the seven key elements of digital signage and their use for business and project development; and provide a step-by-step process leading to success.

上午8点，主旨内容：介绍数字标牌：成功的路线图

本次会议将说明数字标牌行业的规模范围，解释数字标牌的七个关键要素及其在业务和项目开发中的运用，并提供一个循序渐进的步骤，走向成功。

9 a.m. Understanding the Parts of a Digital Signage Network

This session will explain the basics of digital signage system design; list all the components that go into a system, and how they operate and interact; and provide the vocabulary commonly used to describe each component.

上午9点，了解数字标牌网络的各个部分

本次会议将解释数字标牌系统设计的基本知识；罗列进入系统的所有组件，解释各组件的操作原理及交互作用；并提供通用词汇用于描述每个组件。

4 p.m. Fundamentals and Applications of Digital Signage Content

This session will speak to the importance of designing content so that it can be used in any screen application; the importance of creating a content strategy to guide development; and tips for developing content that engages the viewer.

下午4点，数字标牌内容的基本原理和应用

本节将讲述设计内容的重要性，以便它可以在任何屏幕应用程序中使用；创建内容策略来指导开发的重要性；以及开发观众感兴趣的内容的窍门。

Thursday, March 30

3月30日星期4

9 a.m. How to Create Excellent RFIs and RFPs

This session will discuss the steps to prepare for a request for proposal; explore the basic parts of a request for proposal; and how to tailor the Request for Proposal to fit your needs.

上午9点，如何创建让人称赞的RFIs（信息请求）和RFPs（投标申请书）

本次会议将讨论准备投标申请书的步骤，探讨投标申请书的基本组成部分，以及如何量身定制满足您需要的投标申请书。

2 p.m. How to Accurately Measure Digital Signage ROI

The goal of this session is to discuss and better understand the return on investment/ return on ownership process for digital signage. The seminar will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. Focus will be on total cost of ownership, metrics, analytics, hard savings/costs, soft savings/costs, and planning.

下午2点，如何准确测量数字标牌的ROI （投资回收率）

本次会议的目的是针对数字标牌的投资回报率/所有权过程中的回报率进行讨论和更深入的了解。研讨会将针对当前形势，就创建关于数字标牌解决方案的财务分析，以及需要什么工具，以便更好地理解和分析结果进行阐述。着重于所有权总成本，指标，分析内容，硬储蓄/成本，软储蓄/成本和规划。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有关DSE’s(数字标牌博览会)基础研讨会及2017DSE(数字标牌博览会)教育研讨的注册信息由BroadSign International赞助支持并有资格获得数字标牌博览会专家组（DSEG）认证更新学分，可在此网站查询：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

该在你的日历里标注啦：2017 DSE®（数字标牌博览会）将在2017年3月28—31日举行，观展时间：3月29—30日，地点：拉斯维加斯州的拉斯维加斯会议中心。预留展厅请联系Andrea Varrone：（770）817-5905。更多信息，请访问www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以关注DSE微博（@ DSExpo）或脸谱网（facebook.com / DSExpo）查看有关 2017数字标牌博览会的更新内容，或搜索# dse2017。查看全年的新闻和信息，请访问数字标牌门户网站：www.digitalsignageconnection.com。

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About DSE

关于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.  

由Exponation有限责任公司开发的数字标牌博览会与数字内容展览共同协作，将于2017年3月28—31日在拉斯维加斯会议中心举行，3月29日-30日可进入展览大厅观展。数字标牌博览会是世界上最大的和举办时间最长的研讨会和贸易展，致力于为客户，员工，组织展示创新的数字通信和提供互动技术解决方案。数字标牌博览会在2004推出，是数字标牌市场的第一个项目，已经成为在这个快速发展的行业增长的重要因素。到场的专业终端用户代表均来自主要行业类别的决策者，如零售，餐饮，医疗保健，教育，酒店和交通行业，以及其他主要利益相关者，包括广告执行，品牌营销和系统集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超过200家参展商提供技术和服务，包括硬件，软件，网络，交付和产品内容来自全球各地。数字标牌博览会还在世界各地提供了大量多元化的数字标牌和户外数码教育计划，超过125的教育工作者和最多样化的教育机会，包括各地现场巡回教育，结构化的8个课程可保证通过专业资格认证。2017年的计划包括12场教育活动，40场研讨会，每门课程均包含主题演讲，以及针对相关产业的42场圆桌讨论会和28场免费展示在剧院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，请联络通讯代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com